3 Top Tips for Building your Client List
As a personal trainer, your main priority should be your clients. Not only are they paying for your services, but their loyalty will help you in many other ways. Creating a rapport with your clients makes the session way more fun for both of you, and it also helps you build a positive reputation. Although you may have a full diary now, you never know when someone might decide they no longer need your services, so it’s essential to keep working on your current clients and reach out to any potential new ones.
Whether you’re looking to grow your business or are just starting out, here are three ways to build up good clientele…
#1 Offer a Free Trial
Taster sessions are the perfect way of getting a client to meet you and for you to sell yourself to them.
Some people may be considering getting a personal trainer but wonder if it will be worth the time and money.
Free trials allow them to test it out, as well as a chance for you to show what you can do to help them.
#2 Engage with them using social media
More and more people use social media to shop around, so it is the perfect place to get your name out there as a personal trainer.
Social media apps, such as Instagram and YouTube, are excellent ways to engage with clients you haven’t met yet.
Keep it consistent and find the right channels and posts that work for you. Whether you choose to offer daily tips or post-workout videos, remember to show love back to your clients by engaging with them online, to keep that personable but professional relationship going strong.
#3 Encourage loyalty
Being friendly, passionate, and enthusiastic will result in you having happy and loyal customers.
Once your clients are sold on you as their personal trainer, one great way of encouraging loyalty is to offer a referral scheme.
Word of mouth is one of the best ways to advertise yourself, so be devoted to your clients and give them the opportunity to spread the word, perhaps by offering something in return, such as a free session for every friend they bring along who becomes a paying customer.