Personal trainer talking to client in gym

6 Engaging Instagram Post Ideas for Personal Trainers 

Are you a personal trainer looking to increase your Instagram following but unsure how to make yourself stand out?  Many personal trainers on Instagram face the challenge of attracting and keeping followers engaged when swimming among the sea of fitness content.   The key is to create posts that grab attention and provide real value to the desired...

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Personal trainer helping client lift dumbbells

7 Ideas for Making More Money as a Personal Trainer 

You’ve established your business. You’re attracting clients. Now, you need to know how to make more money as a personal trainer.  Running a fitness business can be difficult, especially if you’re a solo operator or small team. You face high industry competition, limited resources, and expertise, not to mention the constant challenge of keeping clients...

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Personal trainer on their phone

How to Write the Best Personal Training Bio

When you’re trying to start a personal training business, or bring in new prospects and convert them to clients in your current business, you need to communicate who you are and what you can do for them. One of your best tools for doing that is a thoughtfully written personal trainer biography. Any working professional...

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Trainer working out two clients in gym

6 Reasons Personal Training Niches Generate More Revenue 

Imagine being the go-to personal trainer in your area of specialty. Clients actively seek you out for your advice, you’re in demand to appear as a guest speaker on podcasts and interviews, and you might even be considered a thought leader on cutting-edge industry topics. Sounds nice, doesn’t it?  The challenge is real, though. How...

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How to Sell Personal Training Online: Your Guide to Success 

When you run a personal training business, you take on many roles beyond fitness coach. You also must be your own marketer, accountant, business manager, and—often the least favorite role—salesperson. As unpleasant as it might be, if you don’t know how to sell personal training services and packages, your business will never survive in the...

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Personal trainer marketing on her phone in a gym

Personal Training Marketing: How to Drive More Clients

Did you know that, statistically, about 20% of small businesses fail in their first year and 50% fail in their fifth year? If you’re researching starting your own personal training business or trying to learn more about how to become a personal trainer, that number probably sounds pretty scary. But we’re not pointing it out...

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Personal Training Templates: Downloadable Workout Programs 

Creating new workouts for your personal training clients can be a tedious and time-consuming part of owning your own personal training business. But the more tools you have in your kit to help you streamline that process, the more time you can spend doing what you really love about your job—working with clients hands-on. That’s...

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How to Become a Personal Trainer | The Ultimate Guide

So, you want to know how to become a personal trainer? Well, the good news is that you’ve come to the right place to get started — welcome to The Ultimate Guide to Starting a Personal Training Business. If you’ve taken the time to sit down and read this guide (or skim — don’t worry, we...

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Personal Training Promotion Ideas & Tips for the Holidays

The holidays can be slow for the personal training business. But that doesn’t mean you have to wait until January for things to pick up again. Just a few creative personal training marketing ideas can help you promote your business, connect with clients and increase your revenue this holiday season! We’ve gathered some of our...

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